PetGuided Ownership Policy

PetGuided is currently owned by online publisher Flexter ApS in Aalborg, Denmark. It has been owned by Flexter ApS since it was founded in 2015. Flexter ApS oversees the operation of PetGuided across all online platforms in which the brand appears, such as Google, Facebook, YouTube, Twitter, Pinterest, and a variety of other social media. Flexter ApS does not dictate or influence the opinions of the editorial teams of the company’s assets and it does not interfere with the site objectives or topic selection.

Affiliate networks fund the majority of website operations, editorial salaries, and content payouts. This allows us to run the website free from advertisements. What this means is that you purchase a product or service through links served on our site, we may get an affiliate commission at no extra cost to you.

On rare occasions, partnerships, direct sales campaigns, and sponsorships are negotiated by the Ad Ops team of Flexter ApS. Sponsored articles are very clearly identified with a disclosure statement identifying the post accordingly. All posts on PetGuided include a statement at the top of the page disclosing an affiliate partnership so no viewers are ever in doubt.

PetGuided’s editorial team leverages relationships with studios, networks, and other partners for the purpose of exclusive interviews, product reviews, and other opportunities that help us create accurate and informed content for our visitors and viewers.

We are never paid for this content. To ensure that access does not influence editorial objectivity, we abide by a strict ethics policy that all the writers, editors, and contributors must follow. Read our full ethics policy for more details.